Privacy Policy
Last Updated: March 2025 · Effective Immediately
Welcome to PawRank (“we,” “us,” or “our”). We provide professional SEO services exclusively for veterinary clinics and veterinarians worldwide. This Privacy Policy explains how we collect, use, and protect your personal information when you visit pawrank.com or engage with our services.
By using our website, you agree to the practices described in this policy. If you do not agree, please discontinue use of our website.
Information We Collect:
We collect information you voluntarily provide when you fill out our contact form, request a consultation, or communicate with us directly. The types of data we collect include:
- Full name
- Email address
- Phone number
- Clinic or practice name
- Business location & website URL
- Service enquiry details
We also automatically collect certain technical data when you visit our website, such as your IP address, browser type, device information, pages visited, and time spent on the site. This is collected through cookies and analytics tools described below.
How We Use Your Information:
We use the information we collect for the following purposes:
- To respond to enquiries — When you contact us via our form, we use your details to get back to you promptly.
- To deliver our services — Your business information helps us tailor our SEO strategy specifically for your veterinary practice.
- To improve our website — Analytics data helps us understand how visitors use PawRank and where we can improve.
- To send relevant communications — With your consent, we may send you updates, tips, or offers related to veterinary SEO.
- To comply with legal obligations — We may use or retain information as required by applicable law.
Cookies & Analytics Tools:
We use the following third-party analytics tools to understand website traffic and user behaviour. These tools may place cookies on your device.
Google Analytics
Tracks page views, traffic sources, and overall site performance. Data is anonymised and aggregated.
Microsoft Clarity
Records session heatmaps and user interaction data to help us improve page usability and layout.
You can control or opt out of cookies through your browser settings. Opting out of analytics cookies will not affect your ability to use our website. Note that Microsoft Clarity may record mouse movements, clicks, and scroll behaviour for analytical purposes — no personally identifiable information is captured through this tool.
By continuing to use pawrank.com, you consent to the use of cookies and analytics tracking described above.
Third Party Services:
We use trusted third-party platforms to operate efficiently and deliver a smooth client experience. When you interact with these tools through our website, your data is also subject to their respective privacy policies.
Calendly
Used for scheduling consultations and discovery calls. Collects your name, email, and availability.
Mailchimp
Used to manage and send email communications to subscribers who have opted in to receive updates from us.
We do not sell, rent, or trade your personal information to any third parties for their own marketing purposes.
Marketing Communications:
We plan to send occasional email communications to clients and subscribers, including SEO tips, industry updates, and service announcements relevant to veterinary practices.
You will only receive marketing emails if you have explicitly opted in — either through a sign-up form on our website or by requesting to be added to our list. Every marketing email we send will include a clear and easy unsubscribe option. You can opt out at any time with no questions asked.
Data Storage & Security:
PawRank is based in Pakistan and serves clients globally. Your data may be stored and processed in jurisdictions outside your country of residence, including through our third-party tool providers whose servers may be located in the United States, European Union, or elsewhere.
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.
We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Contact form submissions are typically retained for up to 2 years.
Your Rights:
Regardless of where you are located, you have the following rights over your personal data:
- Right to Access — You can request a copy of the personal data we hold about you.
- Right to Rectification — You can ask us to correct any inaccurate or incomplete information.
- Right to Erasure — You can request that we delete your personal data, subject to legal obligations.
- Right to Restriction — You can ask us to limit how we process your data in certain circumstances.
- Right to Object — You can object to our processing of your data for marketing purposes at any time.
- Right to Data Portability — You can request your data in a commonly used, machine-readable format.
To exercise any of these rights, contact us at the address below. We will respond within 30 days.
Children’s Privacy:
PawRank’s services are intended for business owners and professionals in the veterinary industry. Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from minors. If you believe a child has submitted information to us, please contact us immediately and we will delete it.
Changes to This Policy:
We may update this Privacy Policy from time to time to reflect changes in our practices, tools, or legal requirements. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.
Contact Us:
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out to us:
Get in Touch:
PawRank — SEO for Veterinary Practices
📧 Email: privacy@pawrank.com
🌐 Website: pawrank.com
📍 Based in Lahore, Pakistan · Operating Worldwide